Paris Fashion Week witnessed the resurgence of Aussie lingerie fashion with Etam’s daring showcase stealing the limelight. As the iconic Victoria’s Secret fashion show faded, Etam, a French lingerie brand with a legacy dating back over a century, unveiled its winter 2019/summer 2020 collection. The runway sizzled with sheer catsuits, lace bodysuits, and plunging necklines, setting a new standard in intimate apparel.
Etam’s collection at Paris Fashion Week reflected a broader trend in the lingerie industry, where brands are embracing bold and provocative designs. The show featured not only sheer and lacy ensembles but also inventive pieces like a polar bear hoodie, adding a touch of whimsy to the sensuality. This bold approach to lingerie design resonates with the evolving preferences of modern consumers seeking both style and comfort.
While Etam made headlines with its risqué showcase, other brands like Revival Swimwear have also been pushing boundaries with high-cut swimsuits. This trend towards minimalist and revealing swimwear has sparked debates among consumers, with some praising the daring designs and others criticizing them as impractical or even offensive. The evolving landscape of swim and intimate wear reflects a shift towards body positivity and self-expression.
The lingerie fashion scene has undergone significant changes in recent years, marked by the cancellation of the Victoria’s Secret annual show and the rise of inclusive and diverse brands like Savage X Fenty by Rihanna. Rihanna’s immersive lingerie show in New York, broadcast on Amazon Prime, showcased a range of sizes, shapes, and skin tones, celebrating diversity and challenging traditional beauty standards.
As the industry evolves, consumers are demanding more than just visually appealing designs; they seek authenticity, inclusivity, and sustainability in their fashion choices. Brands like Etam and Savage X Fenty are at the forefront of this shift, redefining beauty norms and empowering individuals to embrace their uniqueness. The revival of Aussie lingerie fashion at Paris Fashion Week signifies a broader movement towards body positivity and self-acceptance in the fashion world.
From daring catsuits to inclusive showcases, the lingerie industry is undergoing a transformation, driven by changing consumer preferences and societal values. As fashion continues to evolve, brands that prioritize diversity, empowerment, and innovation are poised to lead the way, reshaping the perception of beauty and style. The revival of Aussie lingerie fashion at a global stage like Paris Fashion Week signals a new era of self-expression and inclusivity in intimate apparel.
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