Primark Launches Inclusive Fashion Line with Adaptive Clothing Range

Primark and Victoria Jenkins have collaborated on an inclusive fashion line, introducing a 49-piece adaptive clothing range designed to cater to disabled and temporarily disabled individuals. This collection, co-designed with Victoria Jenkins of Unhidden, features affordable and stylish staples like trench coats, jeans, and tees. The garments incorporate special features such as magnetic zippers, waist loops, and hidden medical openings to enhance accessibility.

The adaptive clothing range, available for both men and women, is based on Primark’s popular bestsellers, including trench coats, tees, jumpers, and jeans. The collection is set to launch on January 28th in 31 stores and online, aiming to make fashion more inclusive and accessible to a broader audience. The collaboration between Primark and Victoria Jenkins underscores a significant step towards creating a more diverse and inclusive fashion industry.

The adaptive features of the collection are designed to simplify the dressing experience for individuals with disabilities. From magnetic zippers to snap fastenings and waist loops, the garments are tailored to address specific needs, such as tube, stoma, or catheter access. Additionally, the range includes options for seated individuals, such as wheelchair users, ensuring a comprehensive approach to inclusivity in fashion.

Research commissioned by Primark in partnership with the Research Institute for Disabled Consumers (RiDC) reveals the challenges faced by individuals with disabilities when it comes to finding accessible clothing. Despite a significant portion of the UK population living with disabilities, many struggle to access suitable clothing options. The new collection addresses this gap in the market, offering affordable and fashionable choices for those who have previously felt excluded from mainstream fashion.

The findings from the research highlight the impact of limited clothing options on individuals with disabilities, leading to discomfort in various social settings. The collection’s launch represents a significant milestone in the fashion industry’s journey towards greater inclusivity. By incorporating adaptive features without compromising on style or comfort, Primark and Victoria Jenkins are setting a new standard for accessible and fashionable clothing.

Ann-Marie Cregan, trading director for Primark, emphasizes the brand’s commitment to providing affordable and accessible fashion for all body types. The collection focuses on timeless wardrobe staples that are versatile and budget-friendly, ensuring that more people can find clothes that make them look and feel their best. The collaboration with Victoria Jenkins brings expertise in adaptive fashion design to create a range that caters to diverse needs.

Victoria Jenkins, the adaptive fashion designer and founder of Unhidden, expresses pride in launching a collection that brings adaptive fashion to the high street on a significant scale. The aim is to break down barriers faced by disabled individuals in accessing fashionable clothing options, offering functional, fashionable, and affordable pieces. The launch of this collection signifies a step towards greater choice and inclusivity in mainstream fashion.

Charlie Magadah-Williams, head of diversity & inclusion at Primark, highlights the brand’s ongoing efforts to enhance accessibility for customers and colleagues. By partnering with experts and engaging with the disabled community, Primark has been able to develop a collection that caters to a diverse range of needs. The adaptive features, combined with a focus on accessibility throughout the shopping experience, reflect Primark’s commitment to inclusivity.

In conclusion, the collaboration between Primark and Victoria Jenkins on an inclusive fashion line marks a significant milestone in the fashion industry’s journey towards greater inclusivity and accessibility. By offering affordable and stylish adaptive clothing options, the collection aims to address the needs of individuals with disabilities, providing them with fashionable choices that empower confidence and self-expression.