Hollywood star Sydney Sweeney is expanding her business empire by venturing into the lingerie industry. Backed by Jeff Bezos, Lauren Sánchez, and private equity firm Coatue, Sweeney is set to launch her own lingerie label with the potential to earn up to $20 million. This strategic move not only diversifies Sweeney’s portfolio but also positions her as a formidable player in the fashion and celebrity business landscape.
With an estimated net worth of $40 million, Sydney Sweeney’s foray into the lingerie business could elevate her wealth to over $60 million by 2027 if her brand achieves commercial success. Unlike previous collaborations, this venture represents Sweeney’s independent vision and ownership in the fashion industry, marking a significant transition from influencer deals to entrepreneurship.
The involvement of Jeff Bezos and Lauren Sánchez, along with Coatue’s support, adds a level of credibility and financial backing that sets Sweeney’s lingerie brand apart. If successful, the brand has the potential to follow the footsteps of Rihanna’s Savage X Fenty and Kim Kardashian’s SKIMS, both of which have evolved into billion-dollar empires.
Jeff Bezos’ investment in Sydney Sweeney’s lingerie brand signifies a shift towards fashion and celebrity-led startups for the tech mogul. The backing from private equity giant Coatue, led by Ben Schwerin, highlights the brand’s growth potential and ambition in the competitive fashion market.
While this lingerie line marks Sweeney’s first venture as a founder, she is no stranger to successful business deals. Her past collaborations with renowned brands and the launch of a swimwear line in 2023 demonstrate her entrepreneurial acumen and ability to navigate the fashion industry effectively.
Sweeney’s lingerie brand joins a league of celebrity-led lines that have reshaped the market, including Rihanna’s Savage X Fenty, Kim Kardashian’s SKIMS, Rosie Huntington-Whiteley’s Marks & Spencer collection, Heidi Klum’s Intimissimi line, and Maura Higgins’ collaboration with Ann Summers, all of which have made significant impacts in the industry.
As Sydney Sweeney prepares to introduce her lingerie brand to the market, the fashion world anticipates how her unique vision and strategic partnerships will disrupt the industry. With the support of industry heavyweights like Jeff Bezos and Coatue, Sweeney’s brand has the potential to make waves and carve out a lucrative space in the competitive fashion landscape.
As the fashion industry continues to evolve with the rise of celebrity-led brands, Sydney Sweeney’s entry into the lingerie market represents a significant milestone in her entrepreneurial journey. With the backing of influential investors and a proven track record of successful collaborations, Sweeney’s foray into lingerie is poised to make a splash and potentially become a billion-dollar success story.
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