She Science, an Australian lingerie retailer based in Melbourne, stands out for its commitment to providing inclusive and well-fitting styles for women of all sizes, particularly those with active lifestyles. The founder, Tish Tily, established the store with a personal mission to help women feel comfortable and confident, drawing from her own struggles with ill-fitting bras that eventually led her to undergo breast reduction surgery at a young age.
Since its inception in 2013, She Science has become a go-to destination for women seeking high-quality intimates from both local and international brands that prioritize inclusivity. The store stocks a range of leading labels from countries like America, Germany, and the UK, offering sizes up to a K-cup and accommodating women up to size 24. This dedication to diversity sets She Science apart in an industry where size inclusivity is often overlooked.
Specializing in sports bras, She Science recognizes the importance of this often-neglected segment of the lingerie market. Tily emphasizes that sports bras are not just about style but play a crucial role in providing essential support for physical activities. Unlike mainstream sportswear brands that offer limited sizing options, She Science carries 18 renowned sports bra brands tailored to various cup and band sizes, ensuring optimal fit and functionality for customers.
Customers can choose from a wide selection of styles based on their preferred level of physical activity, strap type, band and cup size, and other key features like wire-free or underwire designs. The store’s online platform allows shoppers to filter through options with ease, making it convenient to find the perfect fit for their individual needs. Popular picks like the Shock Absorber Active D+ Classic and Anita Active Dynamic Star X-Back cater to those seeking high-impact support without compromising on comfort or style.
She Science’s approach revolves around personalized service and expert fittings by trained professionals who understand the diverse needs of their clientele. The store’s size range, extending up to a K-cup in select styles, ensures that women of varying body types can find suitable options that cater to their specific requirements. For those in Melbourne, the boutique offers in-person fittings and even treadmill-testing to guarantee the perfect fit.
For online shoppers, She Science provides comprehensive resources such as fitting video tutorials, bra measurement guides, and other informative materials to assist customers in making informed decisions when selecting their lingerie. The brand’s dedication to education and customer care underscores its commitment to empowering women through comfortable, well-fitting undergarments that enhance both confidence and performance.
As the lingerie industry continues to evolve, with a growing emphasis on size inclusivity and personalized experiences, She Science stands at the forefront of this shift by offering a diverse range of styles and sizes that cater to women’s unique needs. Through its unwavering commitment to quality, inclusivity, and customer satisfaction, She Science has established itself as a trusted destination for women seeking supportive and stylish lingerie options in Australia and beyond.
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