During the lockdown in Australia, people have turned to online shopping for various items to keep themselves occupied. Among the popular purchases are risque lingerie items, with sales surging compared to the previous year. The Iconic, an online retailer, has reported a significant increase in sales of lingerie, particularly items like lace bodysuits, see-through bras, and mesh bodysuits.
Peri-Jane Crosbie from The Iconic mentioned that customers are not only buying lingerie but also opting for comfortable and functional basics. Brands like Calvin Klein, B-Free Intimates, and Boody Organic have seen a rise in sales as well. While some are gravitating towards comfortable loungewear, others are indulging in feminine and lacy lingerie pieces, showing a diverse range of preferences among consumers.
Myer, despite closing physical stores, has experienced a substantial increase in intimate apparel sales, showing a shift in consumer behavior towards online shopping for such items. Sleepwear sales have notably risen, indicating a focus on comfort and relaxation during these uncertain times. Similarly, eBay Australia has observed a spike in jewellery sales, particularly rings, suggesting that people are embracing romance and connections even in isolation.
Tim MacKinnon, the managing director of eBay Australia, noted the surprising trend of increased jewellery sales, contradicting the belief that isolation might strain relationships. This unexpected surge in sales reflects a desire for connection and intimacy during the lockdown period. The shift towards purchasing intimate items and jewellery signifies a need for comfort, self-expression, and maintaining relationships despite physical distancing measures.
As people adapt to the new normal of staying indoors, their shopping habits are evolving to reflect a blend of comfort, style, and intimacy. The surge in lingerie and intimate apparel sales indicates a desire for self-care and indulgence during challenging times. Whether it’s cozy loungewear or alluring lingerie, consumers are seeking ways to uplift their spirits and enhance their at-home experiences through their purchases.
The rise in online sales of lingerie and jewellery during the lockdown underscores the importance of self-expression and connection, even in times of isolation. These trends reflect a shift in consumer priorities towards comfort, romance, and personal well-being, highlighting the resilience and adaptability of individuals in finding moments of joy and connection amidst uncertainty.
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