Dr. Millicent Pheyaga, a South African doctor, identified a recurring issue among women with heavy periods seeking extra days off work due to the fear of leaks and stains during menstruation. This observation led her to create BLoT Underwear, a revolutionary leak-proof panty designed to provide comfort and confidence to women experiencing menstrual flow.
Recognizing the impact of period poverty on girls’ education and self-esteem, Pheyaga’s innovation aims to address this pressing issue by offering a cost-effective and sustainable alternative to traditional menstrual products. The reusable underwear, suitable for light to heavy flow, can be worn for extended periods and reused for up to two to three years with proper care.
With a price point lower than disposable pads, BLoT Underwear provides a practical solution for girls and women facing financial constraints or limited access to menstrual products. By promoting menstrual hygiene and confidence, Pheyaga’s creation contributes to breaking the stigma surrounding menstruation and empowering individuals to manage their periods with ease.
Despite facing challenges in sourcing suitable fabric locally, Pheyaga collaborated with international manufacturers to ensure the quality and affordability of her product. Through meticulous research and testing, she selected the ideal fabric for BLoT Underwear, emphasizing durability and comfort for users.
Since its launch in June, BLoT Underwear has gained traction in the market, offering a promising solution to period poverty in South Africa. Dr. Pheyaga envisions expanding her business to establish a local factory, creating employment opportunities for young women and furthering the brand’s impact on menstrual health and education.
Driven by a passion to make a difference in women’s lives, Pheyaga’s journey from a clinic in the North West to a pioneering entrepreneur reflects the importance of addressing societal challenges through innovative solutions. Her dedication to empowering women and girls through accessible and reliable menstrual products exemplifies a commitment to social impact and positive change.
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