An Australian nurse turned fashion entrepreneur, Tara McKeon, launched Proud Poppy in 2019 to create a size-inclusive brand that empowers women of all sizes. Starting with just a tub of clothes, McKeon’s brand has grown into a global success with 20,000 loyal members and orders coming in every two and a half minutes.
Proud Poppy offers a wide range of clothing, accessories, and more, catering to sizes 6-30. The brand aims to provide women with a safe and stylish space to boost their confidence and feel good about themselves. McKeon’s personal journey from a nurse to a fashion entrepreneur reflects her commitment to helping women feel confident and included in the world of fashion.
McKeon’s vision for Proud Poppy was born out of her own struggles with body image after pregnancy, where she felt marginalized by the limited fashion options available for women of all sizes. Determined to change the narrative, she set out to create an inclusive and affordable brand that caters to women of diverse body types.
With weekly releases of new collections and a size range of 6-30, Proud Poppy stands out in the market for its commitment to inclusivity. The brand’s community-driven ethos has garnered thousands of positive reviews, with shoppers praising the confidence-boosting styles and quality of the products.
Shoppers have expressed their satisfaction with Proud Poppy through glowing reviews on the community board, highlighting the brand’s comfortable and stylish offerings. From everyday basics to eveningwear and swimwear, Proud Poppy’s range has resonated with women looking for fashion-forward options in a variety of sizes.
As Proud Poppy continues to grow its loyal fan base and expand its product offerings, the brand remains dedicated to its mission of empowering women to feel confident and beautiful in their own skin. With a focus on community engagement and inclusivity, Proud Poppy has become a go-to destination for women seeking fashion that celebrates diversity and individuality.
By offering unique and trendy pieces in sizes that cater to a wide range of body types, Proud Poppy has set a new standard for fashion inclusivity in the industry. McKeon’s journey from a nurse with a passion for fashion to a successful entrepreneur is a testament to the power of determination and a commitment to making a positive impact on women’s lives through clothing.
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