An Australian lingerie brand, Nala, recently launched a campaign called “Sorry To Offend You” aimed at normalizing breastfeeding in public. The campaign featured new mother Simone Holtznagel breastfeeding her child while wearing the brand’s maternity range. The brand’s intention was to challenge the stigma surrounding breastfeeding and celebrate motherhood.
However, Instagram removed one of the campaign images showing Holtznagel nursing her baby, citing a violation of its Community Guidelines on nudity. The image was taken down briefly before being reinstated. Nala’s account received a notification stating that the content shared depicted nudity or sexual activity, causing disappointment among the brand’s owners.
Chloe de Winter, co-founder of Nala, expressed her dismay at the removal, highlighting the double standards regarding the display of male nipples versus breastfeeding mothers on social media platforms. She emphasized the irony of the situation, given that the campaign was designed to promote inclusivity and acceptance of breastfeeding in any setting.
Simone Holtznagel, the face of the campaign, also voiced her disappointment at the post being flagged for nudity or sexual content. She questioned the societal norms that permit risque content while censoring a natural act like breastfeeding. Holtznagel saw the incident as an opportunity to spark conversations about the double standards faced by women in online spaces.
The removal of the post triggered a strong reaction from social media users, with many criticizing Instagram’s actions as unjust and hypocritical. Former Bachelor star, Anna Heinrich, called the situation an “absolute joke,” while others pointed out the prevalence of explicit content allowed on the platform compared to the breastfeeding image.
Despite the initial setback, the campaign’s message resonated with many, prompting discussions about the portrayal of women’s bodies and the need to destigmatize breastfeeding. Holtznagel emphasized the importance of normalizing breastfeeding and challenging societal perceptions that view it as inappropriate or offensive.
Ultimately, the incident highlighted the ongoing struggle to address gender biases and societal taboos surrounding breastfeeding in public. Nala’s campaign, though briefly disrupted, succeeded in drawing attention to the need for greater acceptance and support for mothers who choose to breastfeed openly.
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