The spring/summer 2025 fashion season was a whirlwind of viral moments that captivated the fashion world. From New York to Paris, each city delivered its own unique and unforgettable experiences that left a lasting impression on attendees and fashion enthusiasts alike.
In New York, Rihanna stole the show at Alaïa’s Guggenheim takeover, embodying Botticelli’s Venus with her custom crystal mesh dress. Wu-Tang Clan brought unexpected excitement to Tommy Hilfiger’s presentation, while Eckhaus Latta blurred the lines between fashion show and dinner, creating a memorable and interactive experience for guests.
London saw Harry Styles debuting a fresh mullet at the SS Daley show, adding a touch of intrigue to the front row. Charli xcx brought high energy and fun to the Copper Box Arena, showcasing the perfect blend of music and fashion. Chopova Lowena surprised guests with a unique accessory designed to hold a jumbo-sized jar of mayonnaise, adding a quirky twist to the traditional fashion presentation.
Paris welcomed back Bella Hadid to the runway, marking her return after a hiatus focused on health. The Saint Laurent show featured Bella exuding confidence in a mannish black suit, embodying a new-generation supermodel with grace and style.
Madonna made a special appearance at Dolce & Gabbana’s show, adding a touch of ’90s nostalgia to the collection. Versace wowed audiences with perfume-bottle heels, showcasing a playful and innovative approach to footwear design.
The fashion extravaganza continued in Milan, where Bottega Veneta presented animal-inspired bean bags for guests to sit on, creating a whimsical and playful atmosphere. Versus’s collection paid homage to the freedom of the ’90s, offering a fresh take on casual dressing with bold prints and vibrant colors.
Throughout the season, celebrities like Kylie Jenner, Cardi B, and Harry Styles made notable appearances, adding star power and excitement to the shows. From Kylie Jenner’s selfie moment in a personalized Balmain dress to Cardi B’s avant-garde look at Mugler, each celebrity brought their unique style and presence to the front row.
The fashion world was also treated to unexpected surprises, such as Romeo Beckham’s runway debut at Balenciaga and Riley Keough’s homage to a 1991 Chanel campaign. The season concluded with Coperni’s theme park-sized spectacle at Disneyland Paris, where Kylie Jenner closed the show in a grand bouffant gown, adding a fairytale ending to the spring/summer 2025 fashion journey.
Overall, the viral lingerie fashion moments of the season showcased the creativity, innovation, and star power that define the world of high fashion, leaving fashion enthusiasts eagerly anticipating the next sartorial adventure.
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