When it comes to activewear, sustainability is becoming a key focus for many Australian brands. Unlike traditional fashion, finding secondhand activewear that meets performance standards can be challenging. The use of synthetic materials like polyester and nylon in activewear production has raised concerns due to their environmental impact. However, a shift towards sustainable and ethical practices is emerging in the activewear industry.
Several Australian activewear labels are leading the way in sustainable fashion. Companies like First Base, Solomon Street, and Solo the Staple are using high-performance, recycled materials to create durable and stylish activewear. These brands are redefining the activewear landscape by prioritizing eco-friendly production processes without compromising on quality or design.
Amble Outdoors, founded by Rihanna Knight, stands out for its commitment to sustainability. The brand uses 100% recycled fabrics and plants a tree for every order made. Similarly, Dk Active incorporates regenerated nylon and organic bamboo in its activewear range, while also focusing on carbon offset delivery methods.
Nimble, a label founded by high school friends Vera and Katia, uses MoveLite fabric made from recycled plastic bottles. This innovative approach not only reduces plastic waste but also promotes eco-conscious consumption. Hara The Label takes a holistic approach to sustainability by reusing offcuts and using non-toxic dyes in its activewear designs.
Aje Athletica, the activewear offshoot of the renowned Australian womenswear brand Aje, emphasizes sustainability through its Aje Aware program. The collection features colorful sets and outerwear designed for movement and durability. Nu Form, a Naarm-based label, focuses on responsible manufacturing practices and uses organic fabrics to minimize environmental impact.
Other notable brands like Dharma Bums, Active Truth, and Nico are also making strides in sustainable activewear. Dharma Bums incorporates up to 60% recycled materials in its designs, while Active Truth is transitioning to eco-friendly fabrics like merino wool and recycled polyester. Nico’s range of sustainable leisurewear promotes water and energy conservation through its production processes.
Bay Active, Woolerina, and Nagnata are among the brands championing ethical and sustainable practices in the activewear industry. Bay Active uses organic cotton and regenerated fibers in its designs, while Woolerina focuses on transparency and quality in its wool-based activewear. Nagnata, known for its technically designed activewear, challenges industry standards by prioritizing inclusivity and community values.
Boody, Avila, and Krin Collective are also contributing to the ethical activewear movement. Boody’s eco-friendly production processes and use of organic bamboo demonstrate a commitment to sustainability. Avila’s minimal designs and waste reduction strategies highlight the brand’s dedication to conscious fashion. Krin Collective’s focus on eco-friendly fabrics and longevity aligns with the brand’s ethos of creating timeless activewear pieces.
As consumers increasingly demand transparency and sustainability in fashion, Australian activewear brands are rising to the challenge. By embracing ethical practices and innovative materials, these labels are setting a new standard for environmentally conscious activewear. With a growing emphasis on sustainability, the future of activewear looks bright in Australia’s fashion landscape.
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