Local lingerie production in Australia is experiencing a revolution, with Candy Shop leading the charge. This brand, founded by Karla Duckworth and Sarah Scarrabelotti, emerged from a university project to become an international sensation since its inception in 2018.
The lingerie industry has a complex history intertwined with power dynamics and objectification. However, Candy Shop is reshaping this narrative with its sex-positive designs, catering to women who embrace their bodies and sexuality unapologetically.
Embracing a philosophy of empowerment and self-expression, Candy Shop’s lingerie has garnered global acclaim for its bold and empowering aesthetic. The brand’s creations resonate with individuals seeking to celebrate their bodies and embrace their sensuality.
With a focus on inclusivity and body positivity, Candy Shop’s designs cater to a diverse clientele, including musicians, artists, and women who exude confidence and independence. The brand’s ethos revolves around celebrating femininity in all its forms and encouraging women to express themselves freely.
Against the backdrop of changing attitudes towards lingerie and body image, Candy Shop stands out as a beacon of empowerment and self-love. In a landscape where traditional notions of beauty are being challenged, the brand’s commitment to showcasing women’s strength and sensuality is both timely and impactful.
By creating lingerie by women for women, Candy Shop aims to foster a community where individuals can embrace their bodies and revel in their femininity collectively. Collaborating with local creatives in Melbourne, the brand’s campaigns emphasize themes of sexuality, power, and self-assurance.
As Candy Shop continues to expand its reach and influence, its founders, Karla and Sarah, are preparing to take their brand to Los Angeles. Inspired by the creative energy of the city, they seek to connect with like-minded individuals who share their passion for empowering women through innovative and provocative designs.
Looking ahead, Candy Shop’s journey symbolizes a shift towards a more inclusive and empowering lingerie industry. With a focus on celebrating diversity, embracing individuality, and challenging societal norms, the brand’s evolution reflects a broader movement towards redefining beauty and sensuality on one’s own terms.
As the brand prepares to embark on its next chapter in Los Angeles, Candy Shop remains committed to championing women’s empowerment and self-expression. Through their distinctive designs and inclusive approach, Karla and Sarah are redefining the lingerie landscape and inspiring women to embrace their bodies with confidence and pride.
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