Annie Warland, an Adelaide lingerie expert, recently shared her excitement about being selected for an exclusive Paris workshop led by renowned bra fitter Freddie Zappe. This opportunity was a significant milestone in her career, allowing her to enhance her expertise and bring back valuable knowledge to her boutique, The Lingerie Company.
In just a year, The Lingerie Company has established itself as a premier destination for Adelaide women seeking not just well-fitting bras but also a personalized lingerie experience. Nestled in the Mitcham Square shopping center, this upscale boutique curated by Annie Warland offers a meticulously chosen collection of top-tier brands, providing exceptional service and life-changing fittings.
Annie’s dedication to lingerie goes beyond fittings; she annually attends the prestigious Salon International de la Lingerie in Paris, where she immerses herself in the latest trends and innovations in the industry. This year, she had the honor of participating in an exclusive workshop led by Freddie Zappe, a globally acclaimed expert in bra fitting, alongside a select group of international peers.
Describing her experience as “professional gold,” Annie highlighted the invaluable knowledge she gained from collaborating with Freddie and fellow professionals at the workshop. Since her return to Adelaide, Annie has been incorporating her enhanced skills to benefit her clients, offering them access to the latest European trends and designs.
During her trip, Annie also had the opportunity to reconnect with industry luminaries like Alain de Rodellac, President of Lingerie France, and Patrice Kretz, the fifth-generation owner of Chantelle Lingerie. These connections have allowed The Lingerie Company to stand out in South Australia, providing clients with a unique selection of lingerie from around the world.
At The Lingerie Company, clients can discover the freshest European trends in colors, shapes, and fabrics. Annie is particularly excited about the shift towards vibrant tones like coral, red, and soft pinks, as well as the introduction of slate blues and bold lime greens. Neutrals have also been reimagined, with soft pinks and intricate lace details becoming increasingly popular.
The boutique offers an array of top-tier brands, including Chantelle, Panache, Wacoal, Elomi, PrimaDonna, and the exclusive Marie Jo label. Annie’s meticulous selection process ensures that each bra meets her exacting standards of fit, quality, and design, catering to women of all sizes with a range from 8 to 24 and A to J cup sizes.
Annie emphasizes the importance of professional fitting and quality over price, steering women away from ill-fitting bras commonly found online or in department stores. She believes that a well-fitted bra should provide comfort and support throughout the day, advocating for a personalized fitting experience that prioritizes women’s well-being and confidence.
As The Lingerie Company celebrates its first anniversary, Annie is giving back to the community by donating a portion of sales to the McGrath Foundation. Additionally, in anticipation of Mother’s Day, she is offering a special Mother-Daughter fitting promotion, providing a unique opportunity for women to bond over expert fittings and exclusive discounts.
With a focus on continual learning, personalized service, and empowering women to feel their best, The Lingerie Company under Annie Warland’s guidance continues to redefine the lingerie shopping experience in Adelaide, setting a new standard for quality, comfort, and style.