Anja Bucher, co-founder and creative director of Ohen Underwear, shares her journey of overcoming self-doubt in the competitive world of lingerie design. With 13 years of experience in the fashion industry, Anja transitioned from her role at Lonely Lingerie to launching her own brand, Ohen, in 2023 alongside her business partner, Lu Blade-Bittle.
Despite her background in production and design, Anja admits to struggling with imposter syndrome, a common challenge among women in creative fields. However, she emphasizes the importance of trusting her instincts and embracing vulnerability as key factors in her success. Through perseverance, Anja has steered Ohen towards gaining a loyal following both locally and internationally.
As the creative force behind Ohen, Anja not only focuses on designing lingerie but also oversees the brand’s visual elements, directing photoshoots for campaign imagery. Her background in photography and fashion has equipped her with a keen eye for detail and a deep understanding of garment construction.
Reflecting on her career trajectory, Anja highlights the dynamic nature of the fashion industry, emphasizing the need for a balance between creativity, business strategy, and sustainability. She acknowledges that only a portion of her role is purely creative, with the majority involving the day-to-day operations of running a small business.
When asked about the best part of her job, Anja mentions the joy of having full creative freedom and collaborating with talented individuals throughout the design process. She also reveals that building a strong portfolio showcasing both finished designs and creative process is essential for aspiring designers.
Looking ahead, Anja envisions expanding Ohen’s presence in the Australian market, focusing on growth and accessibility for customers. Celebrating the brand’s one-year milestone, she expresses pride in the hard work and dedication she and Lu have invested in Ohen, setting the stage for future endeavors and exciting possibilities.
Anja’s journey serves as an inspiration for those navigating the fashion industry, emphasizing the importance of self-belief, resilience, and continuous learning. As she continues to push boundaries and shape the future of Ohen, her story underscores the significance of forging a unique creative path in a competitive landscape.
📰 Related Articles
- Renata Black’s Journey: Empowering Women Through Lingerie Innovation
- Marks & Spencer’s Lingerie Design Expert Shares Trend Insights
- Influencer Accuses Australian Lingerie Brand of Design Copycatting
- Zivame’s Marketing Revolution Transforms Lingerie Shopping in India
- Young Athlete’s Inspiring Journey: Vancouver Marathon Triumph