Women with larger cup sizes have long struggled to find swimwear and lingerie that fits well and offers the necessary support. Australian brands like The Fold and Lilly and Lime are changing the game by catering specifically to women with bigger busts. The founders of The Fold, Carly Warson and Stephanie Korn, launched their swimwear line after experiencing the frustration of ill-fitting options for D-plus cup sizes.
The demand for stylish and supportive swimwear for larger cup sizes has been on the rise, with customers looking for modern, pretty, and sexy designs. Both The Fold and Lilly and Lime have focused on creating beautiful pieces that cater to this market niche. The technical challenges of designing bikinis for bigger busts include the need for stronger materials, increased reinforcement, and expert pattern making.
According to Bras N Things senior buyer Jessica Lauppe-Guy, the retailer has witnessed a growing popularity in full cup sizes over the years. The average Australian woman is a size 14-16, and while there is no official data on cup sizes, the demand for larger sizes is evident. Brands like The Fold and Lilly and Lime have tapped into this market by offering sizes from D to GG cups.
Creating swimwear for larger cup sizes requires attention to detail and a deep understanding of the unique needs of women with bigger busts. The success of brands like The Fold and Lilly and Lime can be attributed to their focus on providing stylish and well-fitting options for women who have long been underserved in the fashion industry.
The shift towards inclusivity in women’s fashion lingerie headlines reflects a broader trend in the industry. As women’s bodies continue to evolve, apparel industries are beginning to respond to the demand for diverse sizing options. Brands that cater to a wider range of sizes are not only meeting a growing need but also tapping into a lucrative market segment.
In conclusion, the rise of brands like The Fold and Lilly and Lime highlights the changing landscape of women’s fashion lingerie headlines. By listening to the needs of women with larger busts and offering stylish, supportive options, these brands are reshaping the industry and setting a new standard for inclusivity and diversity in fashion.
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