Celebrities have long been the driving force behind captivating fashion and beauty campaigns, their influence shaping industry trends and consumer preferences. From iconic collaborations like Lady Gaga for Versace to Kate Moss for Calvin Klein, the allure of Hollywood stars in advertising is undeniable.
Fast forward to 2024, and the tradition of celebrity-fronted campaigns continues to thrive. Bridgerton’s Nicola Coughlan shines as the face of Skims’ Soft Lounge collection, embodying a Renaissance muse in a dreamy photoshoot by Elizaveta Porodina.
Loewe’s fall/winter 2024 campaign takes a whimsical turn with actors Sophie Wilde, Kit O’Connor, Dan Levy, and rapper 070 Shake posing in miniature scenarios at Bekonscot Model Village. The infusion of humor and unique proportions adds a playful touch to the collection.
Leighton Meester brings back Blair Waldorf vibes in a collaboration campaign with St. John and Edie Parker, channeling both her Gossip Girl character and Audrey Hepburn in Breakfast at Tiffany’s. The campaign celebrates Meester’s style evolution and the brand’s iconic Tweed Burn Bags.
Kendall Jenner exudes Gucci glamour in a travel campaign showcasing the House’s heritage-infused luggage. The model’s airport escapade captures the essence of luxury and sophistication synonymous with the Gucci brand.
Alison Oliver, star of Saltburn, steps into the spotlight as the face of Loewe’s Paula’s Ibiza campaign, embodying the playful spirit of the brand in ’70s-inspired ensembles. The campaign not only showcases fashion but also highlights Loewe’s commitment to supporting local communities through charitable initiatives.
Versace introduces Oscar winners Anne Hathaway and Cillian Murphy as the new faces of its Icons collection campaign, celebrating the brand’s signature style with a touch of Hollywood glamour. The campaign, shot by Mert Alas and Marcus Piggott, captures the essence of Versace’s iconic designs.
Fran Drescher, known for her role in The Nanny, becomes the muse for Ami Paris’s spring-summer ’24 campaign, embodying Parisian chic in a green suit ensemble. The actor’s effortless style reflects the brand’s aesthetic, creating a visually appealing campaign.
Camilla Morrone exudes casual elegance in Calvin Klein Jeans’ spring ’24 campaign, showcasing the brand’s laid-back sensibility through a series of captivating photographs. The campaign captures Morrone’s relaxed yet refined demeanor, resonating with the brand’s ethos.
Lana Del Rey brings her signature retro charm to Skims’ V-Day campaign, adding a touch of allure to the lingerie brand’s offerings. Shot by Nadia Lee Cohen, the campaign features Del Rey in a variety of Skims essentials, exuding a mix of nostalgia and contemporary appeal.
Paul Mescal celebrates Gucci’s Horsebit loafer’s 70th anniversary in a minimalist campaign that highlights the iconic shoe. The actor’s understated elegance complements the timeless design of the loafer, creating a visually striking campaign.
Adidas Originals unveils its new global brand platform with a star-studded campaign featuring icons like David Beckham, Jennie Kim, Stormzy, and Jenna Ortega. The campaign pays homage to the brand’s heritage and iconic silhouettes, celebrating the legacy of the Three Stripes archive.
RIMOWA’s ‘Never Still 4’ campaign brings together A-listers like Rosé, Lewis Hamilton, and Kylian Mbappé to explore the transformative power of travel. The campaign highlights the emotional connection to home that travel fosters, emphasizing the brand’s commitment to meaningful storytelling.
Kylie Jenner takes on a dual role in Acne Studios’ denim campaign, showcasing the brand’s latest collection in a visually striking shoot. The reality star’s edgy look and bold style choices add a modern twist to the campaign, reflecting Acne Studios’ avant-garde aesthetic.
Florence Pugh joins Tiffany & Co.’s star-studded campaign for the Tiffany Lock 2.0 collection, bringing her unique charm to the jeweler’s latest offering. Designed for all genders, the collection pays homage to Tiffany’s heritage while introducing contemporary designs for a diverse audience.
Dua Lipa and Versace continue to captivate audiences with their Barbiecore aesthetic in a sultry campaign that embodies glamour and sophistication. The singer’s collaboration with Versace showcases the brand’s iconic style, creating a visual feast for fashion enthusiasts.
Marc Jacobs enlists Debbie Harry as their latest ambassador, adding a touch of ’80s rock chic to the brand’s new campaign. The iconic singer’s presence in the campaign reflects Marc Jacobs’ commitment to working with diverse talents and celebrating individuality in fashion.
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