When it comes to lingerie shopping in 2025, the options are endless, from everyday basics to special occasion pieces. Whether you’re looking for something comfortable for daily wear or a statement-making set for a celebratory event, the online lingerie market offers a plethora of choices to suit every preference.

Avidlove Lace Bralettes for Women Corset Bustier Top with Underwired V Neck Camisole Lingerie Adjustable Strap Crop Top | $27.99

Direct-to-consumer brands like Cuup, Skims, and Negative Underwear cater to minimalists with simple styles and standard colorways, while luxury retailers such as Ssense, Net-a-Porter, and Nordstrom provide a treasure trove of options for those seeking extra-special moments. From smooth bralettes to lace intimates, the selection is diverse and extensive.

Esa Liang Thong shapewear for Women Tummy Control, High Waisted Thong Panties Girdle Tummy Control Body Shaper Underwear | $8.12

For those who value superior seamless designs, Skims offers a range of shapewear and intimates that combine comfort with style. Meanwhile, brands like Araks and Eres focus on craftsmanship and dreamy colorways, appealing to those looking for something beyond the ordinary.

Breathable Mesh Boxer Shorts Men’s Intimate Underwear Mesh Sexy Transparent Underwear Fitted Shorts | $21.75

Agent Provocateur, known for its forward-looking fits, continues to be a cult favorite among lingerie enthusiasts. The brand’s virtual gallery showcases styles on models of all sizes, offering a comprehensive view of their offerings. Similarly, Savage x Fenty, founded by Rihanna, emphasizes size inclusivity and gender diversity in its designs, making luxury lingerie accessible to all.

Zeagoo Women 2024 Silk Satin Tank Tops Dressy V Neck Cami Camisole Blouse Sleeveless Summer Basic Shirt Top | $32.99

Online lingerie retailers have made the fitting process easier with virtual guides and expert assistance available at your fingertips. Cuup, for instance, provides clear sizing breakdowns and free shipping on orders over $75, ensuring a hassle-free shopping experience for customers.

Tinsow 2 Pack Cotton Crochet Lace Rectangular Table Runner Dresser Scarf Doilies (White Style, 13″ X 44″) | $32.45

Cosabella, renowned for its comfort and quality, offers lace and mesh intimates with plenty of stretch and minimal padding. The brand’s virtual fitting room allows customers to schedule appointments with experts online, ensuring a personalized shopping experience.

RSLOVE Women Lingerie Sets with Garter Belt 3 Piece Lace Teddy Babydoll Bodysuit | $19.99

For those seeking a curated selection of lingerie essentials, Intimissimi offers silk basics with elegant finishes that rival more expensive brands. With around 90% of their products manufactured in their own factories, the brand maintains control over the production chain, ensuring high-quality products.

From lace separates to comfortable basics, Shopbop’s lingerie collection caters to a wide range of preferences. The retailer’s “recommended for you” section helps customers discover new favorites based on their browsing history, enhancing the shopping experience.

Neiman Marcus’ lingerie department stocks a variety of brands, from everyday essentials to seductive pieces, making it a one-stop shop for lingerie enthusiasts. With virtual fittings and a diverse selection, the retailer simplifies the lingerie shopping process for customers.

As the fashion industry continues to evolve, lingerie brands are adapting to meet the changing needs of consumers. Whether you’re looking for everyday staples or luxurious statement pieces, the diverse range of options available online ensures that there is something for everyone in the world of lingerie in 2025.