Emily Ratajkowski, the renowned model and author, has recently been featured in the Intimissimi Valentine’s Day campaign as the brand’s U.S. ambassador. This collaboration follows her appointment to represent the lingerie retailer in the United States, a role previously held by Jennifer Lopez.
In her latest campaign, Ratajkowski showcases the elegant More Amore lingerie set, exuding confidence and allure in the red lace ensemble. The campaign images, including the Instagram post captioned “Valentine’s with @intimissimi,” have garnered attention for their captivating aesthetic.
Ratajkowski expressed her excitement about joining Intimissimi, emphasizing the brand’s celebration of femininity and empowerment through beautifully crafted lingerie. She believes in the transformative power of lingerie in boosting confidence and self-assurance, a sentiment that resonates with Intimissimi’s brand ethos.
Matteo Veronesi, the brand leader of Intimissimi, welcomed Ratajkowski into the family with enthusiasm, praising her charisma and modern energy that aligns seamlessly with the brand’s commitment to empowering women and embracing individuality through their lingerie collections.
Having worked with various prestigious fashion brands and graced numerous campaigns, Ratajkowski’s collaboration with Intimissimi signifies a strategic alignment of values and aesthetics. Her influence extends beyond the realm of modeling, as she embodies the essence of modern femininity and style.
Notably, Ratajkowski has also been spotted in Intimissimi designs off the camera, showcasing the brand’s versatility and appeal in everyday wear. Her endorsement of the viral cashmere boatneck top further solidifies her connection with the brand’s offerings and design philosophy.
The partnership between Ratajkowski and Intimissimi underscores the evolving landscape of lingerie marketing, where authenticity and relatability play a crucial role in engaging consumers. By leveraging Ratajkowski’s influence and personal brand, Intimissimi aims to reach a broader audience and redefine the perception of lingerie as a symbol of empowerment.
As the fashion industry continues to evolve, collaborations between celebrities and brands serve as a strategic tool for enhancing brand visibility and relevance. Ratajkowski’s involvement in the Intimissimi campaign not only elevates the brand’s profile but also sets a new standard for inclusive and empowering lingerie marketing.
With her distinctive style and unwavering confidence, Ratajkowski epitomizes the modern woman who embraces her femininity with grace and strength. Through her partnership with Intimissimi, she reinforces the idea that lingerie is not just a garment but a statement of self-assurance and empowerment.