Emily Ratajkowski, a prominent figure in the fashion world, has recently taken center stage in Intimissimi’s Valentine’s Day campaign. This collaboration marks a significant milestone as she was appointed as the U.S. brand ambassador for the lingerie retailer in the previous year. Known for her elegance and style, Ratajkowski exudes confidence as she showcases the red lacy More Amore set, ranging from $18 to $79, in the campaign images shared on her Instagram account.

Following the footsteps of Jennifer Lopez, who held the title of Intimissimi’s global brand ambassador in 2023, Ratajkowski expressed her excitement about joining the brand. In a statement, she emphasized the brand’s celebration of women and femininity, underlining the empowering effect of beautiful lingerie in boosting confidence. Intimissimi’s brand leader, Matteo Veronesi, praised Ratajkowski’s charisma and modern energy, highlighting her alignment with the brand’s values of empowering women and embracing individuality through their lingerie collections.

Ratajkowski’s portfolio includes collaborations with various renowned fashion houses such as Kurt Geiger, Marc Jacobs, and Versace, among others. Notably, she has also graced campaigns for Victoria’s Secret, standing alongside former Angels like Gisele Bündchen and Candice Swanepoel. Her association with Intimissimi extends beyond professional commitments, as she has been spotted wearing their designs, like the viral cashmere boatneck top, on the streets of New York.

The campaign not only showcases Ratajkowski’s modeling prowess but also underscores the significance of lingerie as a form of self-expression and empowerment. Intimissimi’s dedication to promoting confidence and individuality through their collections aligns seamlessly with Ratajkowski’s own advocacy for embracing one’s unique identity. As the fashion industry continues to evolve, collaborations like these serve as a testament to the transformative power of fashion in empowering individuals and celebrating diversity.