The award-winning lingerie retailer, “The Lingerie Company,” has recently made its debut in Adelaide’s Mitcham Square, thanks to the renowned bra-fitting expert, Annie Warland. With over 25 years of experience, Annie is on a mission to eradicate bra discomfort for women of all shapes and sizes. Her boutique boasts an exclusive selection of premium brands like Marie Jo, Chantelle, Prima Donna, and Samanta, offering exquisite comfort and support.
Annie’s commitment to staying ahead of lingerie trends is evident in her yearly visits to Paris to explore new styles and technologies. Her dedication has earned her the prestigious title of ‘Best Independent Retailer in the World’ at the Lingerie Francaise awards for three consecutive years. According to Annie, investing in a proper bra fitting can prevent discomfort and costly consequences associated with ill-fitting bras.
Many women have never experienced a professional bra fitting, leading them to endure unnecessary discomfort. Annie emphasizes the importance of understanding the correlation between band size and cup depth for a successful fit. With 83 components in a quality bra, Annie’s expertise lies in guiding women to find the perfect fit, especially for full-breasted individuals.
At The Lingerie Company, Annie prioritizes personalized fitting services over quick online sales, ensuring every woman receives tailored advice and support. Her approachable nature and commitment to customer comfort have garnered praise from clients who appreciate the welcoming environment she has created.
Despite the success of large retailers, Annie believes that women are often underserved in terms of bra fitting assistance. The Lingerie Company stands out by offering a range of high-quality brands and personalized fittings that prioritize customer satisfaction over mere product sales.
Aside from bras, The Lingerie Company also offers a luxurious range of products, including silk sleepwear and hosiery. Annie’s dedication to providing a comfortable and confident shopping experience has resonated with customers, leading to a positive response within the Mitcham Square Shopping Centre.
As Annie continues to educate women on the importance of proper bra fitting, her boutique serves as a beacon of comfort and support for individuals seeking premium lingerie solutions. With a focus on quality, expertise, and customer satisfaction, The Lingerie Company aims to revolutionize the lingerie shopping experience for women in Adelaide.
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