Global Lingerie Market Thrives with Inclusivity and Innovation

The global intimate lingerie market has seen significant growth in recent years, with a value of USD 15.1 billion in 2023. This market is projected to expand further, reaching USD 23.1 billion by 2032, showcasing a steady growth rate of 5.1% annually. One of the key drivers for this growth is the increasing acceptance of diverse body shapes, leading consumers to seek lingerie that not only fits well but also expresses their individuality and boosts their confidence. The rise in the millennial population has also played a crucial role in driving demand for chic and stylish lingerie that aligns with their preferences for self-expression and inclusivity.

Companies in the lingerie industry, such as Savage X Fenty and ThirdLove, have expanded their product offerings to cater to a wider range of sizes and body shapes, reflecting the industry’s shift towards inclusivity and body positivity. The Asia Pacific region, with its growing disposable incomes, has emerged as a key contributor to market growth, with consumers showing an increased willingness to invest in quality lingerie. The integration of e-commerce platforms like Instagram and Pinterest has further streamlined the shopping experience for consumers, making it more convenient to purchase lingerie online.

Influencers collaborating with lingerie brands have also played a significant role in expanding market reach and driving sales. Partnerships between brands and influencers, such as SKIMS with Ashley Graham and La La Anthony, have proven to be successful in capturing consumer interest and boosting product sales. Moreover, technological advancements in fabric materials, such as the use of spandex and nylon, have enabled producers to create more flexible and sustainable lingerie products, catering to evolving consumer preferences.

Virtual fitting technologies and 3D scanning have also revolutionized the lingerie shopping experience, allowing consumers to try on apparel virtually and find their perfect fit. Companies like Victoria’s Secret & Co. have adopted these technologies to enhance customer satisfaction and provide a more personalized shopping experience. The intimate lingerie market is segmented based on product types, with bras leading the market due to their functional and aesthetic appeal, offering support and comfort to consumers.

Distribution channels also play a crucial role in the market, with offline channels holding a significant market share in 2023. Consumers value the ability to physically examine and try on lingerie items before making a purchase, driving sales through offline stores. Regionally, the U.S. leads the North American market, while China dominates the Asia-Pacific market, driven by factors like consumer spending, fashion trends, and the growing emphasis on body inclusivity.

Key players in the industry, such as Victoria’s Secret & Co., Hanesbrands Inc., and Jockey International Inc., hold a substantial market share, leveraging strategies like inclusivity, sustainability, and advanced marketing techniques to maintain their competitive edge. These companies have focused on expanding their product ranges, collaborating with influencers, and investing in sustainable practices to meet the evolving demands of consumers. Overall, the intimate lingerie market is poised for continued growth, driven by changing consumer preferences, technological innovations, and a focus on inclusivity and sustainability.