When it comes to lingerie shopping, there’s a world of independent Australian and New Zealand brands waiting to be explored. While comfort may have taken the lead in recent times, the allure of a well-crafted lingerie set can’t be denied. These local labels offer a mix of style, sustainability, and quality that cater to diverse preferences.
One standout brand is Ohen, hailing from New Zealand and founded by Anja Bucher and Lu Blade-Bittle. With a background in designing for top lingerie labels, their pieces exude sophistication and simplicity. Using mindfully sourced materials and expert craftsmanship, Ohen’s collection is a blend of elegance and comfort, like the coveted Balconette Bra in moss green.
Chouchou Intimates, established in 2019, aims to redefine traditional notions of sexy by offering colorful and cute designs that prioritize wearer comfort. Rachel Mills, another New Zealand designer, specializes in made-to-order intimates that combine a sexy-meets-sporty aesthetic, perfect for festival season styling.
The OneTwo is dedicated to creating bras and undies tailored to individual needs, using breathable organic cotton for a seamless fit under clothing. Nala, on the other hand, focuses on sustainability, offering a range of bold styles in inclusive sizes while maintaining affordability and comfort.
Gloria, a label by iconic Kiwi designer Kristine Crabb, stands out with its romantic bunny bloomers in billowy silk, ideal for lounging or embracing the underwear-as-outerwear trend. Sydney-based Meg Alexandra emphasizes body positivity through lacey lingerie and organic bamboo essentials designed for all shapes and sizes.
Kat the Label’s delicate designs exude confidence and sustainability, utilizing leftover fabrics to minimize waste. Melbourne’s Kip&Co, known for its vibrant homewares, brings its signature style to the world of underwear with simple yet stylish organic cotton pieces.
Boody, renowned for its sustainable essentials, offers a range of undies, bras, and socks made from organically-grown bamboo. Sir the Label focuses on luxury basics with clean lines and neutral hues that effortlessly transition from intimates to ready-to-wear.
First Thing, an Australian brand, combines comfort with minimalist design, creating flattering cuts in breathable fabrics for all-day wear. Bendon Lingerie, a longstanding presence in the industry, continues to deliver on comfort and style with a wide range of options for every preference.
Bizarre stands out for its handmade lingerie pieces that blend sexiness with coolness, offering unisex designs and custom sizing. Fitzpleisure, a Melbourne label, emphasizes slow fashion with dreamy handmade lingerie pieces that double as wearable art.
Maison Essentiele’s loungewear-inspired lingerie in soft silk exudes comfort and elegance. Nisa, based in Wellington, offers a soft selection of eco-friendly underwear and bras, supporting women from refugee and migrant backgrounds.
Nat’v Basics focuses on comfort and durability, using Tencel fabric to create basic yet stylish intimates. Nico Underwear combines luxury and functionality with GOTS-certified organic cotton pieces in minimalist shapes and pastel hues.
Underplants, founded on sustainability, creates undies with minimal environmental impact and plants a tree with every purchase. House of Blyss, known for its silk pieces, offers sustainable, sexy lingerie made from designer deadstock fabrics.
Vege Threads, accredited by Ethical Clothing Australia, prioritizes sustainability with simple designs made from organic cotton and merino wool. Indigo Luna’s earthy-toned intimates are crafted from plant-dyed Tencel in a closed-loop system for minimal environmental impact.
Le Buns, a Melbourne brand, focuses on organic materials like cotton and regenerated nylon to create minimalist intimates and loungewear. Bimby and Roy’s versatile intimates can be worn as swimwear or sleepwear, featuring bamboo-lined, stretchy pieces in various sizes.
Eco Intimates lives up to its name by using surplus sustainable fabrics to create ethical and sustainable bras and underwear. Juem, originally a maternity label, now offers intimates for all stages of life, focusing on comfort and confidence.
Maiki, founded by Melitta Gardner, fills the gap for luxurious lingerie in Australia with classic black and white pieces featuring refined lacework. Aimee Cherie Intimates, a Melbourne-based brand, offers luxe intimates made sustainably with a pre-order system to minimize waste.
Saturday the Label opts for mesh fabrics in luxe intimates that contour to the female form, creating a dreamy, barely-there look. Souszy curates a selection of international and in-house lingerie brands, offering a variety of styles to suit different tastes.
Peach Underwear prioritizes comfort and inclusivity with seamless fabrics and a wide size range, ensuring long-lasting wear. Vee Underwear, made from sustainable bamboo, focuses on comfort and durability in timeless colors like beige and black.
Sexiaz Lingerie, run by sisters and their mom, offers custom lingerie in sexy cuts and vibrant colors, catering to diverse preferences. The Unseen’s range of nude intimates in classic cuts and colors, made from sustainable materials, supports crisis shelters with donations.
Feele creates premium pieces for everyday wear, focusing on cuts and fabric choices that make you feel good. Ramp Tramp Tramp Stamp, an Eora-based label, offers unique, thoughtful lingerie pieces that challenge traditional norms.
Forever and a Day’s boudoir-inspired intimates in lacey designs and soft hues evoke a romantic aesthetic. Miyako, designed in Byron Bay, prioritizes sustainability with pieces made from recycled polyester and organic cotton for everyday comfort.
Underwear For Humanity stands out for its commitment to sustainability, from its shipping system to recycled elastic, offering a circular approach to lingerie production. These independent Australian and New Zealand brands offer a diverse range of styles, materials, and values, catering to the modern lingerie shopper’s needs and preferences.
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