Lara Intimates, a sustainable lingerie brand based in London, is revolutionizing the industry with its environmentally responsible and size-inclusive approach. Founded by London College of Fashion alums Faith Leeves and Cindy Liberman in 2016, the brand aims to fill the gap in sustainable craftsmanship within the lingerie sector.
Unlike traditional lingerie brands, Lara Intimates uses reclaimed luxury surplus fabrics for its trendy designs, setting itself apart as a premium sustainable alternative. The brand’s commitment to ethical practices is evident throughout its supply chain, with an all-female team producing small batches of products in their Central London studio.
By utilizing unused materials from large factories and responsible suppliers for elastics and packaging, Lara Intimates ensures that most of its fabrics are sourced sustainably. This approach not only minimizes waste but also highlights the brand’s dedication to social and environmental consciousness.
Despite the challenges of establishing a fully sustainable brand, Lara Intimates has proven that local manufacturing can be both cost-effective and efficient. By focusing on creating a distinct brand personality and value set, the founders have cultivated a loyal customer base that appreciates their commitment to sustainability.
Going beyond ethical production, Lara Intimates addresses the issue of ill-fitting bras by offering revolutionary sizing options for women, particularly those with larger busts. The brand’s range, which currently spans from 28A to 36E, is set to expand further to accommodate sizes up to 36J, catering to a broader demographic of customers.
One of Lara Intimates’ standout initiatives is its mobile shop, housed in a retro mini bus, which travels across the United Kingdom offering bra fittings to women. This unique approach not only enhances the brand’s accessibility but also reinforces its mission to empower women to feel comfortable and confident in their lingerie.
With a focus on creating sustainable, stylish, and size-inclusive lingerie, Lara Intimates is redefining the standards of the industry. By prioritizing ethical craftsmanship and customer satisfaction, the brand is leading the way towards a more conscious and inclusive future for lingerie fashion.
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