Retail entrepreneur Brett Blundy unveiled his latest venture, the lingerie, sleepwear, and beauty brand Léays, in a grand event on Sydney Harbour. The brand debuts with a range of 10 lingerie collections encompassing various intimate apparel items and beauty products, reflecting a message of self-love.
Léays, as described by the brand, embodies the ethos of embracing oneself entirely. The launch event featured a lineup of models and local celebrities like Montana Cox and Sopha Dopha, showcasing the brand’s offerings near the iconic Opera House.
Post the glamorous display, a gathering of VIPs, industry insiders, and media personalities convened at ARIA Restaurant for a celebratory cocktail event. Linda Whitehead, the CEO of Léays, articulated the brand’s vision, emphasizing its mission to empower women through quality lingerie that transcends mere clothing to evoke confidence and liberation.
Whitehead stated, “Léays is envisioned as a global standard in lingerie and a lifestyle brand designed by women, for women. We believe that lingerie is not just about what you wear underneath; it’s a symbol of self-assurance, comfort, and freedom. Our goal is to deliver exceptional design, comfort, fit, and value to our customers.”
Besides the launch event, Léays products are now available at select retail outlets, with plans in motion to expand the brand’s presence through retail expansion, with Parramatta Westfield being a highlighted location.
Established in 1972, Ragtrader has been a prominent source of news, insights, and analysis on the Australian fashion industry. The unveiling of Léays by Brett Blundy marks a significant development in the lingerie sector, introducing a brand that aims to redefine lingerie as a statement of self-love and empowerment.
As the fashion landscape continues to evolve, the launch of Léays signifies a shift towards brands that prioritize inclusivity, self-expression, and empowerment. With a focus on quality, comfort, and value, Léays is poised to make its mark in the lingerie market by offering a range of products that cater to diverse tastes and preferences.
With a strong emphasis on celebrating individuality and self-acceptance, Léays is well-positioned to resonate with modern consumers seeking lingerie that not only looks good but also makes them feel confident and empowered. The brand’s commitment to providing great design, comfort, fit, and value reflects a growing trend in the industry towards brands that prioritize both style and substance.
Overall, the launch of Léays by Brett Blundy represents a significant addition to the lingerie market, offering consumers a fresh perspective on intimate apparel that goes beyond traditional notions of beauty and fashion.
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