Lingerie shopping is a personal experience, where comfort, style, and fit are paramount. In 2025, the landscape of lingerie brands has evolved to cater to a diverse range of body types and occasions. From T-shirt bras to silky slips, the choices are endless, allowing individuals to express themselves through their undergarments.
One notable brand making waves is Aerie, a subset of American Eagle Outfitters, known for its budget-friendly and inclusive lingerie offerings. With a variety of styles and sizes, Aerie has become a go-to for many shoppers looking for high-quality, affordable intimates that cater to different body types. The brand’s commitment to comfort and accessibility has earned it a loyal following.
Another standout brand, Amour Caché, was founded with a unique mission to create expertly made bras for breast cancer survivors. Since then, the brand has expanded its range to include luxe and comfortable designs that cater to a diverse clientele. With a focus on inclusivity and quality, Amour Caché has carved a niche for itself in the lingerie market.
Australian brand Bras N Things has been a longstanding favorite for those seeking confidence-boosting lingerie. With a range of styles from everyday basics to statement-making sets, Bras N Things offers affordable yet premium intimates that cater to various occasions. The brand’s commitment to comfort and style has made it a staple in many lingerie drawers.
Commando is redefining the notion that lingerie has to be uncomfortable. Known for its raw-cut underwear and comfortable designs, Commando has gained popularity for its lightweight and flexible intimates that provide support without sacrificing comfort. The brand’s focus on simplicity and comfort has resonated with many consumers.
For those seeking high-fashion lingerie that exudes luxury and playfulness, Fleur du Mal is a top choice. Founded in 2012, the brand offers a range of daring and sophisticated designs that blend lingerie with everyday fashion. Fleur du Mal’s attention to detail and commitment to quality have made it a favorite among those looking for statement-making pieces.
ThirdLove is leading the way in size-inclusive lingerie, offering bras in half-cup sizes to ensure a perfect fit for all. With a focus on design and comfort, ThirdLove’s bras are known for their practicality and wearability. The brand’s virtual fitting room has revolutionized the lingerie shopping experience, making it easier for customers to find their ideal fit.
When it comes to classic elegance, Cosabella is a top choice. Founded in 1983, the luxury brand offers a curated collection of lingerie that ranges from everyday basics to special occasion pieces. With a focus on quality and style, Cosabella’s lingerie exudes sophistication and comfort, making it a popular choice among those seeking timeless pieces.
Cuup is making waves with its size-inclusive lingerie designs that combine elegance with comfort. With over 50 sizes available, Cuup’s bras are engineered to enhance natural shapes and provide support without sacrificing style. The brand’s commitment to confidence and comfort has earned it a loyal following.
Colombian designer Claudia Ochoa’s brand, Clo Intimo, offers lingerie that is designed to be seen. From chic half-cup bras to bold bodysuits, Clo Intimo’s designs cater to a range of tastes, from classic to daring. The brand’s focus on beauty, comfort, and quality has made it a standout in the lingerie market.
Gooseberry, founded by Pascale Leclère, offers a range of matching garments that go beyond traditional bra and undie sets. With a focus on versatility and comfort, Gooseberry’s pieces are designed to be worn both in and out of the bedroom. The brand’s unique designs and attention to detail have made it a favorite among those looking for stylish yet comfortable lingerie.
Natori, a family-owned brand based in NYC, is known for its comfortable yet chic lingerie offerings. With a range of styles from everyday basics to sexy nightwear, Natori caters to a diverse clientele. The brand’s commitment to size inclusivity and quality has made it a go-to destination for those seeking stylish and comfortable lingerie.
When shopping for lingerie, it’s important to consider factors such as material, style, color, and fit. Choosing lingerie made from breathable materials like cotton, elastic, and spandex can enhance comfort and mobility. Paying attention to occasion-specific styles and colors can help you find pieces that make you feel confident and stylish. Ensuring a proper fit by measuring yourself accurately and taking care of your lingerie through proper washing and storage can help prolong the lifespan of your intimates.
Expert advice on measuring your lingerie size, washing your lingerie, and making your lingerie last can guide you in making informed decisions about your purchases. By following these tips and exploring the diverse range of lingerie brands available in 2025, you can find pieces that not only fit well and look great but also make you feel confident and empowered.