Lingerie News

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  Underwear as Outerwear: Fashion’s Bold New Trend Takes Center StageNovember 18, 2025
  A new trend is sweeping through the fashion world, turning heads and raising eyebrows. The concept of wearing underwear as outerwear has taken the industry by storm, with celebrities like Julia Fox, Kendall Jenner, and Em Rata leading the charge.… Read more: Underwear as Outerwear: Fashion’s Bold New Trend Takes Center Stage
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  Enamor Revamps Brand to Target Gen Z and Expand ReachNovember 18, 2025
  Enamor, a women’s innerwear brand, is gearing up for a significant brand transformation to resonate more with Gen Z consumers and broaden its market reach in tier-2 and tier-3 cities. The brand, known for its ‘Fabulous As I Am’ positioning,… Read more: Enamor Revamps Brand to Target Gen Z and Expand Reach
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  Simone Pérèle Celebrates 75 Years of Luxury Lingerie ExcellenceNovember 18, 2025
  Simone Pérèle, the esteemed French luxury lingerie brand, has been a beacon of elegance and inclusivity in the intimates industry since its inception in 1948. Founded in Paris by the visionary Simone Pérèle herself, the brand has maintained a legacy… Read more: Simone Pérèle Celebrates 75 Years of Luxury Lingerie Excellence
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  Sydney Sweeney Ventures into Lingerie Line with Jeff BezosNovember 18, 2025
  Sydney Sweeney, the 27-year-old Emmy nominee known for her role in Euphoria, is expanding her horizons with a new business venture. Rumors suggest she is set to launch a lingerie line with the financial backing of none other than Jeff… Read more: Sydney Sweeney Ventures into Lingerie Line with Jeff Bezos
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  QEII’s Bling a Bra Competition Shines for Breast Cancer AwarenessNovember 17, 2025
  The Queen Elizabeth II Jubilee Hospital (QEII) in Queensland sparkled with creativity during its Bling a Bra competition, held in support of Breast Cancer Awareness Month. The event, now in its second year, showcased 22 intricately designed bras that ranged… Read more: QEII’s Bling a Bra Competition Shines for Breast Cancer Awareness
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  Black Friday Deals: Australia’s Shopping Extravaganza Offers Massive DiscountsNovember 17, 2025
  Black Friday in Australia is in full swing, offering early deals and sales on a wide range of products. Retailers are offering significant discounts, making it an opportune time for shoppers to snag bargains. The event has evolved into a… Read more: Black Friday Deals: Australia’s Shopping Extravaganza Offers Massive Discounts
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  Shein and Temu Disrupt Australian Retail Landscape with $2B SalesNovember 17, 2025
  Online retail giants Shein and Temu are making waves in the Australian market, with projected sales exceeding $2 billion this year. Their success, fueled by aggressive marketing and low prices, poses a threat to local businesses struggling to compete. Amazon… Read more: Shein and Temu Disrupt Australian Retail Landscape with $2B Sales
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  Retail’s Future: Embracing Omnichannel Strategies for GrowthNovember 17, 2025
  As the retail landscape evolves, the world of omnichannel shopping is poised for significant changes in 2025 and beyond. The traditional distinctions between online and offline retail are blurring, with consumers now engaging with brands through multiple touchpoints. The rise… Read more: Retail’s Future: Embracing Omnichannel Strategies for Growth
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  Global Women’s Nightwear Market Set for Steady Growth TrendsNovember 16, 2025
  The global women’s night and underwear market has been witnessing significant growth in recent years, with a projected increase from USD 141.6 billion in 2023 to USD 231.23 billion by 2032, at a CAGR of 5.6%. This growth is attributed… Read more: Global Women’s Nightwear Market Set for Steady Growth Trends
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  Billionaire Brett Blundy Sells Luxurious Sydney Waterfront MansionNovember 16, 2025
  Brett Blundy, the billionaire behind the successful Bras N Things lingerie retail empire, has made headlines with the sale of his luxurious waterfront mansion in Rose Bay. The property, boasting five bedrooms, six bathrooms, and space for eight cars, was… Read more: Billionaire Brett Blundy Sells Luxurious Sydney Waterfront Mansion