Simone Pérèle, the esteemed French luxury lingerie brand, has been a beacon of elegance and inclusivity in the intimates industry since its inception in 1948. Founded in Paris by the visionary Simone Pérèle herself, the brand has maintained a legacy of expert craftsmanship and attention to detail, creating finely-detailed lingerie that exudes sophistication and style.
As Simone Pérèle celebrates its 75th anniversary, the brand continues to uphold its commitment to providing high-quality lingerie at an affordable price point. With a focus on luxury fabrics and a traditionally feminine aesthetic, Simone Pérèle offers a range of sizes to cater to the diverse needs of women’s bodies.
Run by Simone Pérèle’s grandchildren, Stéphanie and Matthieu, the brand remains dedicated to realizing Pérèle’s vision of empowering the modern woman. Passionate about instilling confidence in women, Simone Pérèle prides itself on its expertise in lingerie fitting, ensuring that every woman feels comfortable and included in their products.
The autumn/winter ’23 collection from Simone Pérèle showcases a palette of romantic warm tones, from vibrant apricot to shimmering ginger pink and a fresh raspberry hue. The collection’s standout piece, the ‘Exotica,’ is also available in a timeless black, catering to those who prefer neutral shades.
One of the hallmarks of Simone Pérèle’s designs is the meticulous attention to detail, exemplified by the botanical embroidery crafted from Calais Leaver lace, a delicate Chantilly lace exclusively woven in France. Each collection undergoes an extensive process of design, material sourcing, and production, with a single bra comprising approximately 35 different components.
Central to Simone Pérèle’s ethos is its dedication to inclusivity, offering a size range from A to H Cup and a 100% fit guarantee policy to ensure that every woman finds the perfect fit. Whether shopping online or in-store, the brand’s commitment to accommodating women’s evolving needs is unwavering, prompting many to return for annual fittings.
Simone Pérèle’s presence in the Australian market is felt through its standalone stores, as well as partnerships with retailers like David Jones, Myer, and The Iconic. By delivering the allure and quality of French luxury at an accessible price, Simone Pérèle has solidified its position as a must-have addition to any lingerie collection.
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