Sustainable Fashion Surges in Australia and New Zealand

In 2025, a surge in sustainable fashion is taking Australia and New Zealand by storm. With an increasing focus on reducing environmental impact, many consumers are turning to brands that prioritize ethical practices. This shift has led to the emergence of numerous responsible fashion labels in the region.

Good On You, a platform that rates brands based on their sustainability efforts across three pillars—people, planet, and animals—has been instrumental in highlighting the best ethical fashion choices. Brands are assessed on various factors, including fair treatment of workers, eco-friendly production processes, and the use of animal products. The aim is to guide consumers towards making more conscious purchasing decisions.

For those residing in Australia and New Zealand, supporting local brands not only fosters community growth but also reduces carbon footprints associated with online shopping. By choosing to shop from homegrown labels, consumers can contribute to positive change within their own regions.

Among the standout Aussie brands making waves in the sustainable fashion scene is Good Citizens Eyewear, offering stylish eyewear made from recycled materials. Outland Denim stands out for its premium denim jeans and efforts to empower women rescued from human trafficking. RŪPAHAUS, based in Australia, focuses on hand-dyed and responsibly made clothing and homewares, supporting local artisans and communities.

Sans Beast is a cruelty-free accessories brand creating luxury vegan bags, while Sorella Organics offers a range of certified organic sleepwear and maternity wear. Bhumi leads the way in sustainable luxury with its Fairtrade, organic, and vegan basics and bedding. Amble Outdoors, formerly Team Timbuktu, produces waterproof raincoats and outdoorwear from recycled plastic bottles.

In the land of hemp fashion, Afends, born in Byron Bay, cultivates its hemp crops to create sustainable clothing inspired by nature and surf culture. The Very Good Bra caters to modern women with its lingerie and basics, while The Common Good Company focuses on using recycled materials in its clothing production.

On the New Zealand front, ReCreate stands out for its boutique clothing that empowers communities through fair employment practices. Kowtow, another Kiwi brand, uses organic, fair trade cotton and non-toxic dyes to craft elegant womenswear. Joyya creates organic apparel that supports job creation in Kolkata, India, aiming to combat poverty and human trafficking.

These brands exemplify a growing trend towards ethical and sustainable fashion in the Australasian region. By choosing to support these labels, consumers can not only enhance their style but also contribute to a more sustainable and socially responsible fashion industry.