In 2025, the quest for new lingerie options is a never-ending journey, whether for everyday wear or special occasions. The search for the perfect lingerie pieces transcends the boundaries of national holidays, as it is a constant desire to revamp our undergarment collection throughout the year.

Shopping for lingerie, akin to swimsuits, can be a daunting task, especially when done online. To alleviate this challenge, a comprehensive guide has been curated to unveil the top 22 destinations for lingerie shopping in 2025. These range from direct-to-consumer brands simplifying the online shopping experience to renowned retailers boasting exquisite intimates suitable for celebrations or intimate evenings at home.

The lingerie landscape caters to diverse preferences and styles. For those inclined towards minimalist designs, brands like Cuup, Skims, and Negative Underwear offer simple yet elegant options in standard color palettes or occasional limited-edition hues. On the other end of the spectrum, individuals seeking statement pieces can explore collections from Agent Provocateur, Araks, and Eres. Major retailers such as Ssense, Net-a-Porter, and Nordstrom stand as treasure troves for lingerie enthusiasts, stocking a wide array of brands like Fleur du Mal and Kiki De Montparnasse for both everyday essentials and extraordinary moments.

The online lingerie shopping experience has been enhanced with innovative features such as virtual fitting guides, questionnaires, and expert assistance, making it more convenient for consumers to find their perfect fit without the need for in-person trials. This modern approach to lingerie shopping offers added convenience and accessibility to a wider audience.

Each lingerie destination exudes its unique charm and appeal. Free People, known for its comfortable yet stylish lacy pieces, offers a range of affordable options suitable for daily wear. Skims, a fashion insider’s delight, seamlessly blends shapewear with everyday lingerie, providing a diverse collection for all preferences. Saks Fifth Avenue, a classic department store, curates a selection of women’s intimates from top brands, ensuring a luxurious shopping experience from the comfort of home.

The evolving landscape of lingerie shopping in 2025 caters to a myriad of tastes and preferences, offering a blend of comfort, style, and sophistication. Whether indulging in everyday staples or seeking the ultimate in craftsmanship, the array of options available ensures that every individual can find their perfect lingerie match, making the shopping experience both exciting and rewarding.